Shopify Themes

11 Stunning Ecommerce Themes for Your 2017 Shopify Store Refresh

If your Shopify store feels stale and isn't converting, these strategic theme picks can modernize your look and directly impact revenue.

11 Stunning Ecommerce Themes for Your 2017 Shopify Store Refresh

That moment a customer clicks away because your store feels generic, slow, or just a bit 2015. The homepage hero image is tired, the product grid is cluttered, and the checkout flow feels like a chore. It's not just about looks; it's about lost sales hiding in a theme that doesn't work as hard as you do.

This is about finding a theme that turns browsing into buying. We're looking at sharp, conversion-focused designs like the clean, content-forward District or the bold, visual Kingdom. These aren't just templates; they're strategic tools built for specific types of stores. Ready to see what actually moves the needle?

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Compare the options below. Check the provider’s current features, pricing and compatibility before choosing.

Flow

shopify

Flow is a fresh new ecommerce theme which features differing styles, video integration, minimal styling, masonry style layouts, search engine optimized code, features a grid layout, and more.

District

shopify

District, available from Shopify, is a fresh new ecommerce theme which features multiple design styles, video background support, search engine optimization, and more.

California

shopify

This is a fresh new ecommerce theme called Canopy. It features search engine optimized code, differing styles, and more.

Kingdom

shopify

Kingdom, available from Shopify, is a fresh new ecommerce theme which features search engine optimized code, multiple styles, features a grid layout, and more.

Showcase

shopify

This fresh new ecommerce theme is available from Shopify, and it features multiple child themes, search engine optimization, bold imagery, and more.

Startup

shopify

Startup, available from Shopify, is a fresh new ecommerce theme which features differing styles, search engine optimization, customer testimonial support, video embedding functionality, and more.