The swimwear industry was valued at nearly $20 billion in 2021, and by 2026, it’s expected to reach more than $26 billion, so there’s definitely a growing market for bikinis and bathing suits! If you want to dip your toe in the swimwear industry, or maybe you’re thinking of expanding your brand’s online presence, it may be a good idea for you to build an ecommerce website for your line.
There are lots of ecommerce platforms on the market today, but Shopify is definitely one of the most popular options available. Shopify offers multiple plans for you to choose from, making it ideal for both large and small businesses, and it comes with an extensive list of features. Not only does it offer support for multiple locations, so it’s a good choice for retailers with multiple outposts, it includes a point of sale (POS) app that will allow you to sell your products in brick-and-mortar stores, as well as at fairs, conventions, markets, and popups. Shopify also offers marketing tools to help you run flash sales and seasonal promotions, and it features detailed analytics that will enable you to gain valuable insights about your customers and your sales.
In addition to these fantastic features, Shopify has a free trial, which means you can try before you buy, and there are a number of gorgeous themes made especially for the swimwear industry. All of these have responsive layouts, so they’re compatible with mobile devices like smartphones and tablets, and they come with drag and drop site builders, making them ideal for people who have never built an online store before!
Forge — Carbon
This clean OS 2.0 Shopify theme is perfect for selling bikinis and one-piece swimsuits, and it offers a stock counter, promo popups and banners, a customizable contact form, an FAQ page, in-menu promotions, image rollover effects, product tabs and options, lookbooks, animations, swatches, breadcrumbs, enhanced search, blogs, cross-selling support, cart notes, gift support, a quick buy feature, quick setup, support for in-store pickups, a sticky cart, unique set selling features and options, and more.
Showcase — Mila
If you need to build an online store to sell swimwear, rash vests, surf suits, or swim shorts, then you have to check out Showcase — Mila. This responsive Shopify template features smooth animations, seamless video integration, conversion-focused promotional tools, advanced product filtering, sections for popups, image/video galleries, shipping/delivery information, and testimonials, EU translations for English, Spanish, German, Italian, and French, visual storytelling, support for high volume stores, a contact form, press coverage, product badges, support for product reviews, promo tiles and banners, trust badges, size charts, collection page navigation, a slideshow, infinite scrolling, and more.
Vantage — Clean
Vantage — Clean is made for selling swimwear, and it comes with color swatches, a stock counter, support for large product catalogs, multiple translations, a drag and drop page builder, OS 2.0 functionality, a slide-out cart, an FAQ page, banners, support for highlighting recently viewed and recommended products, image zoom, video support, a slider, image zoom, product sorting and filtering, a sticky header, and more.
Pipeline — Dark
This dark Shopify template is ideal for ecommerce sites dedicated to selling eco-friendly and sustainable swimsuits, and it includes OS 2.0 filtering tools, subcollections, drag and drop sections on every page, templates for about, contact, and team pages, support for physical stores, trust and product badges, image galleries, free theme updates, speed optimization, and more.
Сozzie – Sexy Lingerie, Swimwear and Undergarments Shopify OS2.0 Responsive Theme
Cozzie is made for selling swimwear online, and it comes with SEO integration, GDPR compliance, PSD files, five product pages, Ajax search, custom labels on products, unlimited sidebars, one click import/export, product image rollover effects, support for multiple currencies and languages, a popup newsletter subscription form, Google Maps integration, size charts, a countdown timer, Oberlo compatibility, and more.
Blockshop — Summer
If you want to sell bikinis, one-piece bathing suits, straw hats, and sunglasses online, then you have to see this grid-style Shopify theme. Blockshop — Summer has bold hero imagery, a mega menu, powerful promotional features for sharing sales, discounts, and featured products across multiple collection pages, a drag and drop website builder, support for stores that process a large number of transactions in a given period, back-in-stock alerts, popups, a blog, free high resolution stock photos, a non-expiring license for one store, and more.
Zest — Flairy
This minimalist Shopify theme is made for selling swimsuits, beach bags, sunglasses, and it comes with a countdown timer, multiple EU translations, a mobile-focused design, a flexible mega menu, quick add to cart, conversion-optimized sections, advanced filtering and search, smart variant view, editorial content, support for showcasing recommended and recently viewed items, photo galleries, image hotspot support, collection page navigation, an unlimited free trial, and more.
Masonry — Flamingo
Masonry — Flamingo is ideal for online swimwear stores, and it features advanced product filters, SEO optimization, predictive search, distinctive sidebar navigation, drag and drop sections and blocks for creating custom pages, cross-browser compatibility, a responsive layout, support for visual brand storytelling, free stock photos, and more.
Upscale — Gem
If you need to build an ecommerce website to sell stylish bikinis and one-piece swimsuits, and it includes support for cross-selling, optimized search, navigation, and filtering, dropshipping support, a slide-out cart, gift wrapping support, trust badges, promotional tiles, banners, and popups, and more.
Symmetry — Chantilly
This responsive Shopify template is made especially for online swimwear stores, and it has a versatile design, highly customizable drag and drop sections, support for physical locations, a customizable contact form, a quick buy feature, pre-order support, breadcrumbs, and more.
Testament — Revelation
Testament — Revelation is a great choice for swimsuit stores, and it comes with mobile optimization, support for large inventories, intuitive options, free support and updates, support for pre-orders, a slide-out cart, image rollover effects, image hotspot support, tabs, slideshow, product filtering and sorting, and more.