According to a recent study, reviews can have a dramatic effect on consumers, especially when it comes to shopping only. Not only did 95% of people surveyed report reading customer feedback before purchasing something from an online store, but more than half of shoppers said they're willing to pay more for items that have positive reviews. In fact, the study discovered good reviews could lead people to spend an average of 31% more, which is excellent news for online retailers.
If you haven't already incorporated reviews into your online store, the benefits of doing so are apparent. Plus, product reviews and ratings have become so ubiquitous and essential for online shoppers that nearly 40% of people surveyed reported that they help build a brand or product's credibility, and 74% of consumers said they help build trust.
If you're having difficulty getting feedback from your customers, there are a number of tools that help you import existing reviews and automatically request reviews from people after they buy your products. For people who use Shopify, there are several review apps designed for this extremely popular ecommerce application, and we've selected a few of our favorites. If you haven't chosen an ecommerce platform for your store yet, or you're thinking of switching, Shopify offers a free trial, so you can try it out before making a long-term commitment.
