A recent study found nearly half of consumers all over the world believe videos increase their confidence about purchasing products, and video content is especially important to millennials, especially when it comes to the post-purchase phase. According to the same study, 71% of people surveyed stated interactive video content can be particularly effective, especially when the videos include links to purchase the featured items.
If you want to harness the power of shoppable videos, there are lots of useful tools available to help you transform your existing content, such as videos you've shared on Instagram, YouTube, and TikTok, into seamless shopping experiences. Plus, if you use Shopify, there are shoppable video applications made especially for this incredibly popular ecommerce platform, and we've selected a few of our favorites to share with you.
