According to a recent report, SMS marketing is on the rise, with ecommerce brands sending 62% more text messages to customers in 2022 than they did in the previous year. The report also found that this increase in text marketing paid off for companies, resulting in a 23% increase in orders. Obviously, SMS marketing is an effective tool for businesses, and brands can use text messages to communicate a variety of information to their customers, such as order updates and details about special offers. Texts can also be used to reduce shopping cart abandonment and remind people to reorder items they might be running low on, which can dramatically affect sales and revenue.
While the effect SMS marketing can have on your business is apparent, creating and managing these campaigns can be time-consuming, and it's not always easy to know how effective they actually are. Fortunately, if you use Shopify, there are lots of apps you can use to build and run SMS marketing campaigns, and many of the come with detailed reports and analytics to help you gauge the efficacy of your efforts. We've chosen a few of our favorite SMS marketing apps for Shopify to share with you, and if you don't already use this incredibly popular ecommerce platform to manage your online store, they're currently offering a free trial.
